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Experiental Marketing: A Practical Guide to Interactive Brand Experiences

Smilansky, Shaz ,

Experiental Marketing: A Practical Guide to Interactive Brand Experiences Textual Documents Shaz Smilansky - New Delhi Kogan Page Ltd 2009 - 264.

ISBN: 9780749457167

Subjects--Index Terms: Experiental Marketing General management

Dewey Class. No.: 658

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Navsari Agricultural University Library

Experiental Marketing: A Practical Guide to Interactive Brand Experiences