Advertising Media Planning (Record no. 13462)

MARC details
000 -LEADER
fixed length control field 00592nam a2200169Ia 45e0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140211n xxu |||gr||||Z||||||eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844235008
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Z,
Relator term Author.,
245 #0 - TITLE STATEMENT
Title Advertising Media Planning
Statement of responsibility, etc. Jack Z. Sissors
Medium Textual Documents
250 ## - EDITION STATEMENT
Edition statement 5th.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Lincolnwood:
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent 513.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising & public relations
701 ## -
-- Bumba, L.,
-- Author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Textual Documents
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Currency Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Bill Date Koha item type Bill Number
    Dewey Decimal Classification     General University Library, Navsari University Library, Navsari 02/03/2012 Suman Book Store INR 4052.00   659.111 SIS 49023 30/03/2018 1 24/02/2012 Textual Documents SBS/J/1207/2011

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