Modern Advertising Management : Principles and Techniques (Record no. 14467)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a2200157Ia 45e0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140210n2007 ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8189915584 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, J N, |
| Relator term | Author., |
| 245 #0 - TITLE STATEMENT | |
| Title | Modern Advertising Management : Principles and Techniques |
| Statement of responsibility, etc. | J. N. Jain |
| Medium | Textual Documents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Regal Publications |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 425. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | General management |
| 701 ## - | |
| -- | Singh, P. P., |
| -- | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Textual Documents |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | University Library, Navsari | University Library, Navsari | 24/01/2008 | Ambica Book Agency | INR | 1350.00 | 658 JAI | 38282 | 30/03/2018 | 1 | 24/01/2008 | Textual Documents | 1131 |