TY  - BOOK
AU  - Ramaswamy, V S,
AU  - Namakumari, S.,
TI  - Marketing Management : Planning, Implementation & Control
SN  - 0333937198
U1  - 658 
PY  - 2007///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing Management
ER  -