TY  - BOOK
AU  - Ind, Nicholas and others,
TI  - Brand Together : How Co-creation Generates Innovation and Re-energizes Brands
SN  - 9780749463250
U1  - 658 
PY  - 2012///
CY  - New Delhi
PB  - Kogan Page Ltd
KW  - General management
KW  - Product Management
ER  -