TY  - BOOK
AU  - Smilansky, Shaz ,
TI  - Experiental Marketing: A Practical Guide to Interactive Brand Experiences
SN  - 9780749457167
U1  - 658 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page Ltd
KW  - Experiental Marketing
KW  - General management
ER  -