TY  - BOOK
AU  - Sheth, Jagdish N,
TI  - Legends in Marketing Vol.6 Managerial Marketing : Current Thought
SN  - 9788132103004
U1  - 658.80092 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publication India Pvt Ltd
KW  - Managerial Marketing
ER  -