TY  - BOOK
AU  - Chitale, A. K,
TI  - Product Policy and Brand Management : Text and Cases
SN  - 9788120340756
U1  - 658 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - General management
KW  - Product Management
ER  -