TY  - BOOK
AU  - Stahlberg, Markus,
TI  - Shopper Marketing : How to Increase Purchase Decisiory at the Point of Sale
SN  - 9780749464714
U1  - 658 
PY  - 2012///
CY  - New Delhi
PB  - Kogan Page Ltd
KW  - Advertising Point
KW  - General management
KW  - Marketing
ER  -