TY  - BOOK
AU  - Melkman, Alan,
TI  - Strategic Customer Planning :How to Develop and Implement a Strategic Account Plan
SN  - 8130910497
U1  - 658 
PY  - 2009///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - General management
KW  - Strategic Customer Planning
ER  -