TY  - BOOK
AU  - Kotler, Phillip and others,
TI  - Marketing Management : A South Asian Perspective
SN  - 9788131716830
U1  - 658 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - General management
KW  - Marketing Management
ER  -